Is 2010 the year of location-based services?

Locating the interest

In my opinion, one of the most interesting technology trends of 2010 promises to be location based services. These can be described as services that utilise a user or object's physical location to deliver relevant information. One example is the tracking of trucks or ships moving freight so customers can be informed more accurately about arrival times. Another is the delivery of a discount voucher to a mobile phone user as they walk past a store which stocks a product of interest.

Location based services are not a new idea. In fact, 10 years ago there was a lot of hype around them, fuelled by the froth in the mobile telco market (remember the billions that were bid for UK 3G licenses?). I have to confess a very personal interest in them too, as they featured heavily in my PhD thesis, completed in 1998.

In 2010 they're finally going to become mainstream. Why?

It's all down to the rise of the smartphone. And specifically, the fact that most smartphones now have in-built GPS. Combined with always-on wireless connectivity, it means that applications running on these phones can report a user's current location on a regular basis.

As GPS-equipped smartphone use has taken off, so the applications that use the location information have also begun to. Mapping is perhaps the most obvious - dynamically update a map, centred on the user's current location, as the user moves around. Very useful when you're trying to find the nearest outlet of your favourite coffee purveyor in an unfamiliar area.

Photographs taken on smartphones can have latitude and longitude information encoded with them. So, photographs can be then combined with mapping information - perhaps someone has a good meal at a restaurant and wants to remember where the restaurant is. The addition of location information gives some extra context to the photograph making the event more memorable.



Email Updates

CIO Newsletters: Expert insight, advice and tools for technology, business, leadership and the CIO career.


Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.


CIO White Papers

5 steps to successful IT consolidation and virtualisation

There are many benefits associated with IT consolidation and virtualisation, but it can be a very challenging process. It is important to consider all components of an IT consolidation project before embarking on it.

Anatomy of insider risk

Learn the four steps to minimizing the risk from negligent insiders.

The foundation for wireless without compromise

In this white paper, we have discussed the three phases of WLAN architecture evolution i.e. WLAN for convenience (limited adoption), WLAN as the network of choice (instead of wires) and WLAN for business critical applications. We have also compared legacy microcell architectures to Meru’s Air Traffic Control™ architecture and provided guidance on selection of the right architecture.

Mobile and flexible working for efficiency and effectiveness

The technology of mobile and flexible working has much to offer, providing all that is needed for remote access, effective data sharing and the ability to work in a time efficient way from a variety of ‘desktop productivity’ endpoint devices.


CIO UK - Business - Technology - Leadership

Media Usage Survey - Win an iPad

How do you view and share technology related content and information. Tell us in our 2010 Media Usage Survey and you could win an iPad.

Complete the survey here

Enterprise Cloud Computing

Every week, we present new questions and issues for discussion and debate. Follow us and join in!

Join the community

Enterprise Intelligence

Exploring challenges, solutions and requirements for business intelligence and financial management. A new resource centre hosted on CIO UK, sponsored by SAP.

Visit

SAP



* *