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Trinity Mirror's Tony Pusey moves from paper to pixels
Tony Pusey's life in retail
Although the newspaper business evokes the sights and sound of the presses, more than the quiet hum of web servers, it has been Trinity Mirror CIO Tony Pusey's task over the last few years to gear up the company's technology so that it can compete in the fast moving digital media world.
He maintains that he has managed to change the company's corporate culture so that every one there appreciates how critical the IT element is to its survival.
“In fact we term it the technology-led operating model, and that new model is based around centralised, virtualised web services-based technology.”
In addition to established hardware and operating systems suppliers such as HP, IBM and Oracle, Pusey has been working with a number of other partners. Of these, the one with the highest profile is Google, which he is using for its hosted messaging and collaboration tools.
He is also working with Cable & Wireless to set up VoIP and unified communications and, in the back office, he has started to roll out a CRM package from Salesforce.com.
Editorial solution
Providing the core editorial and publishing applications is a specialist content management system vendor called Mediaspectrum.
Pusey has been working with Mediaspectrum to fine-tune its hosted ContentWatch application, which enables editorial teams to channel content freely to multiple media formats, be it print, web or mobile.
It’s a broad transformation, he admits.
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“We are reviewing and revamping the whole of our WAN and LAN, voice mobile communications facility, implementing VoIP, integrating it with mobile and alongside that introducing new collaborative solutions like Google apps to facilitate a much easier and better mobile working.”
Pusey notes that he came up against a great deal of hostility from journalists in his efforts to shift the company away from a print-media focus, but even they recognised the benefits of improved mobile communications.
As the pace of news-gathering has increased, it is critical that Trinity’s journalists are able to access editorial and publishing systems wherever they are in the world.
“To be fair if you look at what we’ve done just over the last month in Google apps, everybody was expecting huge resistance. In actual fact the whole journalist community accepted it on Day One. All the feedback was very positive about the way it was allowing them to collaborate.”
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