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						<title><![CDATA[Evaluating the B2B customer experience and why it matters to you]]></title>
						<description><![CDATA[Last time we looked at how CIO's are fundamental to enabling the modern brand experience, and in a world where brands live and die by how customers perceive that experience, the role of the CIO becomes increasingly important, to provide the bedrock on which those services are built.
You may...]]></description>
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						<pubDate>2012-03-01T10:47:16Z</pubDate>
						<author>feedback@cio.co.uk (Nathan Williams)</author>
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						<title><![CDATA[The brand conversation: what's a CIO's role?]]></title>
						<description><![CDATA[Previously we looked at how a CIO can, and should, play a critical role in delivering the modern brand experience, an experience which is increasingly technology enabled. 
Butif a CIO is reluctant or not sure of their role in brand discussions where can they turn to acquire the insight,...]]></description>
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						<pubDate>2012-01-30T13:28:03Z</pubDate>
						<author>feedback@cio.co.uk (Nathan Williams)</author>
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						<title><![CDATA[The modern brand experience and the CIO's role in maintaining it]]></title>
						<description><![CDATA[Brands are no longer defined simply by positioning their roles in people's lives. 
It is the experience a brand creates and curates, though it's products and services, that defines it in the minds of customers. 
Here's where you come in. Increasingly these products and services are delivered via...]]></description>
						<link>http://www.cio.co.uk/opinion/williams/2011/12/13/the-modern-brand-experience-and-the-cios-role-in-maintaining-it/?olo=rss</link>
						<pubDate>2011-12-13T12:09:50Z</pubDate>
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