Centrica Energy is deploying mobile cloud-based Salesforce.com platform CloudSense for its energy trading business.

CloudSense, a Salesforce.com partner and cloud integrator, has been brought in to mobilise its gas and power origination teams through the implementation of Salesforce.com in their energy trading business, giving access to business-to-business deal details on the go through mobile devices.

Centrica Energy originator staff will be able to access the Salesforce.com platform from anywhere using a laptop or smartphone. This mobile access will "increase the accuracy of data, boost efficiency and reduce the burden of administrative tasks, freeing up the team to focus on growing the business", said Centrica Energy.

CloudSense is also providing change management consultancy throughout the implementation with its Flex Consulting service, which will ensure the platform continues to meet Centrica Energy's needs.

Ezequiel Lisak, project manager and business change analyst at Centrica Energy, said: "CloudSense quickly understood our business and the need for our origination team to be able to go out and meet with existing and new customers and track all interactions effectively.

"We're strategically growing our energy trading business and this deal is part of ensuring we do so efficiently and safely," said James Lawson, an originator at Centrica. "One of the major benefits we will see from using Salesforce.com will be the ease with which we can share best practice and view important deal information.

"We will be able to trace each stage of a deal, from idea to contract and ensure we identify and implement any lessons. This means that every element of the process can be evaluated to increase successful conversions in the future."

Lawson said tools such as the enterprise social network Chatter "are set to become invaluable in our day to day work as a platform for knowledge sharing".

Last year Centrica rolled out a new data analytics warehouse to consolidate and integrate its growing data volumes. A new appliance supplied by data analytics company Teradata allowed the utility company to migrate many of its existing databases to a data warehouse hosted on the appliance.