Insight
Strategy
Multichannel the buzzword is dead, it's the norm
From buzzword to the norm, Encore Tickets CIO Chily Fachler writes about his journey into multichannel retail
Multichannel is no longer the buzzword having been around since 2005. The emergence of the multichannel buzzword used synonymously with internet or digital selling served to focus CIO minds on the new channels available, but multiple channel is not a new thing. Savvy consumer organisations have been reaching their customers in stores, at home, via the post and telephone long before the internet was even invented.