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In the third article of this series, we focus on the transformation of social technologies, as social has changed from an isolated communications silo to a foundational layer of SoMoClo , connecting the outer layers of mobility with the core infrastructure provided in the cloud(See Figure 1).
 
SoMoClo: Transforming Enterprise Communications
Business has always been an inherently social activity, requiring organisations to work together towards shared goals.

Traditionally, companies used document management, telephony, and email systems to share information and expertise.

Until recently, these three technologies were the only important social tools in the workplace, and were largely disconnected from mobile endpoints or centralised infrastructure.
   
Over the past decade, conferencing, social networking, and messaging technologies have added complexity to social business, and created more employee choice and corporate support challenges than ever before.

Related:

As social connections proliferate from endpoint to endpoint, and from endpoints to the cloud, organisations must make sure they account for each change in terms of SoMoClo, not only as a standalone technology.

This article considers the evolution of three fundamental social technologies within the SoMoClo framework: voice communications, email, and social networking.

Voice Communications in the SoMoClo Era
In the last decade, Unified Communications (UC) promised to make businesses more connected, converged, and productive by unifying telephony with other communications technologies. However, in practice UC was often seen as a purely social technology.