Self-service business intelligence through visual data discovery


Finding it increasingly difficult to get the right information to the right people at the right time?

You're not alone, but help is at hand.

Recent Aberdeen research indicates that a relatively new class of BI tool can be very effective at helping business managers to help themselves to the information they need.

Often, business intelligence (BI) has been implemented as managed reporting and delivers a regular stream of static reports to targeted business users.

This is a bit like the Ford Model T in style. You could have any colour you wanted, as long as it was black.


The same is true with managed reporting. If the business manager is lucky the information they need is in one of the reports provided.

If not, the only option is to raise a support request to have corporate IT provide the information, or to make management decisions without it.

When it takes IT too long to respond to a request for help, often through no fault of its own, uninformed decision-making prevails.

Unlike managed reporting, which provides relatively static views of data, visual discovery tools provide managers with a highly interactive graphical presentation that allows them to easily and freely explore data on-demand to discover new insights.

Aberdeen's research shows that when this style of BI tool is employed managers are 10 per cent more likely than their peers to be able to access the information they need in the time required to impact decision-making (Figure 1).