Welcome to the third annual hotlist of tech companies you should be watching in the next 12 months.
We’ve collected a roll-call of companies, both established market leaders and young pretenders, which are likely to make a mark on the coming twelve months.
The list has been compiled from suggestions supplied by a group of industry experts, including independent analysts and IT department heads.
Mike Altendorf: CIO UK contributor
Angela Ashenden: MWD Advisors
Jon Baker: director of business technology for media distribution & consumer products licensing Disney Emea
Nic Bellenberg: consultant
Slava Budin-Jones: R&DIT GlaxoSmithKline
Jerry Fishenden: CIO UK contributor
Helena Schwenk: MWD Advisors
Robert Teagle: EMEA IT director, Starbucks Coffee Emea
Neil Ward Dutton: MWD Advisors
Acquired by oracle in late 2010, this business line provides enterprises with a cohesive online customer experience platform with sophisticated merchandising, marketing, and live-help services. It also specialises in content personalization, automated recommendations engineering. As one of only two enterprise scale multi- channel commerce platforms, the business is sure to be of interest to any business seriously exploring extending its core business into online activity.
Birst was an early pioneer of Saas-based BI and has grown steadily since its inception by providing capabilities for ETL (extract, transform, load), data warehousing, query, reporting, multi-dimensional analysis and dashboards targeted primarily at midsize companies or departments in large organisations. While there is a large assortment of public cloud BI players in the market, what makes Birst interesting is its recent move towards supporting on-premise deployments too, via its software-only appliance offering. Utilising the same architecture as its public cloud offering the company can offer some of the economics of a SaaS based deployment (in terms of faster time-to-value, scale and reduced management) while also giving customers the added control and manageability of an on-premise installation. While most of the established on-premise BI players are gradually ramping up their cloud presence it will be interesting to observe how a SaaS BI player can work in reverse, by effectively transitioning to an on-premise model while still keeping its value proposition of easy-to-use and affordable BI intact.
Box targets the space between content management and collaboration, more particularly in an online, SaaS-based model. Ithas created an interesting niche for itself which has not really been recognised by the broader business software market.