Trinity Mirror Digital Recruitment completes transformation

See also: Reed Specialist Recruitment's Sean Whetstone on virtualisation

Trinity Mirror is like many publishing groups in that a large slice of its business has traditionally been in advertising job vacancies.

This business arm that has powered the publishing industry for so long is experiencing a period of disruption as recruiters make use of digital technology, but Trinity Mirror has moved with the times and built up a large digital recruitment business arm over the last 10 years.

Trinity Mirror digital technology strategy product and operations director Gareth Lloyd explained to CIO UK that the business has grown through acquisition

But, the last two years has been focused on consolidating these business units into a unified business arm Trinity Mirror Digital Recruitment and using that period of transformation to deploy make use of some innovations that make the business stand out from its competitors by offering a better, more personalised experience for candidates and recruiters.

In his view, established job board brands, such as Monster.com are moving into a volume-driven global market, leaving the way open for Trinity Mirror to concentrate on the few markets it already has a firm footing in.

The business is divided into vertical industries and geographical regions and where the company already has an established presence, the goal is to be the dominant player.

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Over all, the company has around nine million registered users and holds around five and a half million CV records.

Lloyd feels that there is good deal of improvement to be made in making the job-finding experience more aligned with the face-to-face processes people went through before the internet was all-pervasive.

He has been involved in bringing a number of previously autonomous businesses together onto a unified set of systems to support them. The company has invested around £1.5m over about two years in this process.

The functionality Lloyd has been able to bring in roughly equates the systems that enable them. Lloyd separates them out into four separate pillars: Cloud, social, mobile and search.

The underlying driver is that the systems should be more reactive to candidate’s behaviour, learned over time.

He says: “The big players in the market had business engines that are maybe 12 years old. The only way they can build more sophisticated systems is by bolting them on to these legacy systems. This is a perfect opportunity for us to build more user-friendly services from the ground up.”

Trinity Mirror as a group is committed to cloud as an IT procurement strategy and the digital recruitment business is an established Salesforce house. For Lloyd, the facility to scale infrastructure quickly is critical.