Shoe maker Crocs is deploying an Oracle platform to give its global business access to real-time data and improve operations.

Crocs is using the Oracle SOA Suite 11g software as part of a larger business strategy to build an IT system to support its global sales and supply chain network, and to provide a holistic view into its entire supply chain.

“With Oracle SOA Suite 11g, Crocs now has a state-of-the-art integration system that has radically changed the way we support our business, providing near real-time access to data across our enterprise applications,” said Paul Lanham, CIO at Crocs. “This is invaluable to Crocs and how we will do business moving forward.”

Crocs supplies casual footwear for men, women and children and its prfoducts are sold in 125 countries.

Crocs' Oracle SOA Suite 11g is a component of Oracle Fusion Middleware, and the firm is also using Oracle Application Integration Architecture Foundation Pack 11g Release 1. The system is helping to ensure access to real-time data from Crocs' order management, strategic sourcing and supply chain systems, which underpin the firm's global, multi-channel distribution system.

Oracle SOA Suite 11g is also being used to help integrate six disparate enterprise applications, including warehouse and order management systems, retail point of sale and merchandising systems, e-commerce and Oracle’s JD Edwards EnterpriseOne.
As a result, Crocs can support its diverse retail, internet and wholesale business channels that span 363 Crocs retail locations globally, several e-commerce sites around the world, and thousands of wholesale and distributor customers.

The system is already live in the Americas and Asia with further rollouts scheduled for completion by February 2011.
In other supply chain news, Sainsbury's recently said it had grown its online sales by a quarter by investing in new supply chain technology