Apple’s fiscal second quarter may have been a quiet one in terms of product releases, but the company still turned in a stellar financial performance over the last three months. On Tuesday, the company reported sales of $13.5 billion and a profit of $3.07 billion for the second quarter ended 27 March.

Apple reported sales of $13.5 billion and a profit of $3.07 billion for the three-month period ended March 27. Sales improved 49 per cent from the $9.08 billion Apple tallied in the year-ago quarter, while profits rose 90 per cent from $3.07 billion. (Note that the year-ago numbers have been adjusted as Apple has adopted new accounting rules in the way it counts iPhone revenue.)

“The strong momentum we experienced in the holiday quarter continued in the March quarter,” Apple chief financial officer Peter Oppenheimer told analysts during a Tuesday conference call to discuss the company’s figures.

The company reported earnings per share of $3.33, up 86 per cent from last year’s adjusted total of $1.79. Analysts were expecting Apple to earn $2.45 a share, according to Thomson Reuters.

“We are thrilled with the record March quarter results and the momentum of our business,” Oppenheimer said.

Apple’s strong revenue and profit came during a three-month period in which the company had no major product releases. The company’s high-profile iPad launch happened a week after its fiscal second quarter ended, while last week’s MacBook Pro overhaul was the first change to Apple’s Mac lineup since the company introduced new iMacs, a unibody MacBook, and updated Mac minis last fall.

Nevertheless, Apple executives credited strong Mac sales—the best figures ever for the usually quiet March quarter, in fact—and record iPhone sales for the company’s stellar showing. “Our very strong performance was due primarily to more than doubling in iPhone sales and strong momentum of Mac products,” Oppenheimer said.


Mac “momentum”

Apple sold 2.94 million Macs during the second quarter—a 33 per cent increase from the same period last year. This quarter’s higher Mac sales were particularly noteworthy, as sales of Macs had actually dipped in the year-ago quarter.

Sales jumped for both desktops and laptops in 2010. For the quarter, Apple sold a little more than 1.14 million desktops, an increase of 40 per cent from last year’s quarter. Laptop sales rose 28 per cent to just under 1.8 million units.


Oppenheimer noted that the 33-per cent growth in Mac unit sales outpaced the overall growth of the market. Research firm IDC has the personal computer market growing at 24 per cent, according to Oppenheimer.

iPhone sales skyrocket

If Apple executives were pleased with the Mac’s performance during the second quarter, they were downright giddy about how many iPhones the company sold. Apple says it sold 8.75 million iPhones, an improvement of 131 per cent over last year. Oppenheimer noted that growth rate was more than three times the growth of the overall smartphone market projected by IDC.


Executives credited the continued expansion of the iPhone for the phone’s strong growth rate. All told, the iPhone is now available from 151 carriers in 88 countries.

Apple signed up new carriers and countries during the quarter, said Oppenheimer, citing the addition of Vodafone as a service provider in the UK and Ireland as one of eight carriers added in key countries around the globe. But the company also saw strong performances from its existing carrier partners, chief operating officer Tim Cook told analysts.


Cook also cited “staggering” growth rates for the iPhone in market around the world. Asia-Pacific saw a 470-per cent growth rate, while units grew 183 per cent and 133 per cent in Japan and Europe, respectively.

iPod dips, iPod touch grows

The picture wasn’t so robust for the iPod. Apple sold 10.89 million music players during the quarter, a one per cent dip from the 11.01 million it sold a year ago.


Nevertheless, the higher-end iPod touch continues to be a source of strength for Apple’s music-player business. The company says it sold 63 per cent more iPod touches than it did during the same period last year. That helped revenue from the iPod business climb 12 per cent to $1.86 million despite the otherwise flat overall unit sales.

Things were decidedly more robust with the iTunes Store, which brought in $1.1 billion in revenue for the quarter. That marked the strongest quarter ever for Apple’s online multimedia and application retail arm, according to Oppenheimer. In February, the company passed the 10 billion download mark for music, while App Store customers have downloaded 4 billion applications for their iPhones and iPod touches. The App Store now boasts more than 185,000 applications, Oppenheimer said, with 3,500 of those optimized to run on the newly shipping iPad.

iPad talk

Because the iPad didn’t hit retail shelves until April 3, it wasn’t included in the second-quarter numbers. However, Apple’s latest mobile device was a constant presence during Tuesday’s earnings announcement. When analysts weren’t asking questions about the iPad, Apple executives were talking about demand for the new product.

“It has shocked us, the level of demand,” Cook told analysts.

Apple says that it sold 500,000 iPads during the first week of the device’s availability. The tablet has proven so popular in the U.S. that Apple pushed back the international launch until the end of May. Earlier Tuesday, Apple announced that 3G-enabled iPads would arrive in the U.S. on April 30.

“We’re obviously thrilled with the sales of the iPad,” Cook told analysts during Tuesday’s conference call. “It’s far exceeded our expectations.”

Other announcements

On the retail, revenues from Apple’s stores rose 22 percent from the year-ago quarter to $1.68 billion. Apple sold 606,000 Macs through its stores, up 38 percent from last year. The company says around half of those Macs were sold to customers who are new to the platform.


Apple ended the quarter with 286 retail stores, including new ones in the UK and Germany. That’s consistent with Apple’s goal of half its new store openings in 2010 taking place outside the U.S.

Apple has $41.7 billion in cash and short- and long-term securities. That compares to $39.8 billion at the end of the December quarter.

The quarter ahead

For the current third quarter, Apple has told analysts to expect sales to range between $13 billion and $13.4 billion. The company expects to earn between $2.28 and $2.39 a share. That compares to consensus analyst estimates of $12.97 billion in sales and earnings of $2.70 a share. In the third quarter of 2009, Apple reported adjusted $9.7 billion and earnings per share of $2.01.

“We are very confident in our new product pipeline and are excited about the months ahead,” Oppenheimer said.

In a tidbit that’s sure to tantalize Apple followers, Oppenheimer’s guidance to analysts also suggest a new product is in the works for the third quarter. Oppenheimer told analysts that gross margin would fall to 36 percent for the quarter, with about 25 percent of that decline coming from the company’s iPad rollout. The rest, Oppenheimer said, would come from a stronger U.S. dollar, the launch of the new MacBook Pros, the beginning of the education buying season and an “unannounced product transition.”