The European Union (EU) yesterday introduced new measures designed to protect businesses and consumers from email scams, including phishing.

EU Consumer minister Ian McCartney announced new Consumer Protection Cooperation (CPC) regulations to “tackle rogue traders who prey on consumers across European borders".

The introduction of CPC this month is designed to create an EU network of cybercrime enforcement agencies, including the Office of Fair Trading (OFT) in the UK.

The new network will help combat identity fraudsters who prey on unsuspecting PC users with phishing emails designed to get them to reveal sensitive financial details about themselves. It will also target illegal prize draws, phone scams and rogue traders. But the CPC measures will also build on existing local enforcement agency powers by facilitating cross-border information sharing and joined-up enforcement of penalties for such illegal activities.