Brian Crynes, Starbucks' chief information officer, is leaving the US based coffee company. Crynes' departure follows the reappointment of Howard Schultz to the CEO post. Schultz stepped down as Starbucks' CEO in 2000 after 13 years in the role. Since resuming the CEO role on 7 January 2008, he's been brewing changes in the company's executive management that are designed to inject some caffeine into the company's growth. Starbucks share price has dropped 48 per cent this past year.
Replacing Crynes in the CIO role is Chris Bruzzo, who was named acting CIO in addition to vice president and CTO a new position inside the company. Bruzzo reports to Starbucks' COO Martin Coles, at the Seattle headquarters. As part of the company's renewed focus on its customers, Bruzzo is responsible for coming up with ways to connect with customers, including loyalty programs, that use technology, according to the press release announcing the management changes.