In years to come, instead of a battery, a bottle of hydrogen may keep your systems running.

Tru Vue, a picture framing and glazing product manufacturer, is the first US company to use American Power Conversion's InfraStruxure with integrated fuel cells in its data centre.

The original InfraStruxure solution is a rack-optimised data centre enclosure that offers power and cooling management. Polymer electrolyte membrane (PEM) fuel cells, incorporated into the new design, make InfraStruxure a more efficient way to keep data centres running during a power failure. Hydrogen is stored outside the data centre and carried through pipes to the cells, which replace batteries and generators for backup power.

Tru Vue has been using the system since March. Jacob Nelson, lead network administrator for the manufacturer, said his company needed to affordably provide extended run time to its data centre, a critical factor as it supports multiple remote sites.

Fuel cells make the most sense in cities where diesel generators are not feasible, when run-time requirements would call for batteries that are too large or costly, or for environmental sustainability reasons, says APC product line manager Randy Wyatt. Because their only by-products are heat and water, fuel cells have zero carbon emissions. Generators and batteries can produce toxins.

But in answer to why fuel cell solutions have not gone mainstream, APC's Wyatt says acquisition costs remain high, since the young technology is produced at low volume. However, Wyatt predicts that lower lifecycle maintenance cost will help. As the first US customer (APC has a few fuel cell customers in Canada and Japan), Tru Vue received some price breaks plus tax credits. The price tag, including installation, came to about $67,000 (£33,410), said Nelson.