The UK's largest online classified site Gumtree.com, which recently overtook Amazon and MSN to be ranked 22nd among the UK’s largest websites, has moved to new web infrastructure systems with global managed hosting provider, NTT Europe Online.
Working with Gumtree’s in-house technical team, NTT Europe Online has created a tailormade web hosting solution to meet Gumtree’s strict quality, security and availability standards – ensuring the site is always fast and available for its growing user base.
Gumtree.com initially began as a local online community notice board and now covers over 70 cities across eight countries. The first classifieds site in the UK to launch integrated map technology to help users locate flatshares, rentals and stuff for sale ‘at a glance’, Gumtree.com has also met a real appetite among users for embedding YouTube videos into traditional classified ads. Recently expanded into Asia, and the success of its new tools and ‘add ons’ have boosted UK listings to a record 10 million.
Phil Chambers, head of Technology for Gumtree said: “Since our inception we’ve experienced unprecedented year-on-year growth and have built up a global community of users – a community we are both proud and protective of. We pride ourselves on offering the highest quality service in terms of serving speed, availability, security and innovative new products. In order to future-proof our development and success we’ve selected a hosting provider with a global network, a global reputation and an ability to scale with us no matter what direction we choose to go in.”
As Gumtree continues to deliver additional services, the company plans to use NTT Europe Online’s Smart Content Delivery service – a global network of cache servers that will give Gumtree additional on-demand bandwidth and the potential to deliver further rich media content to its customers.
This hosting deal follows closely on from the news that Gumtree has also standardised on MySQL Enterprise to support its exponential growth and scalability requirements.