Just over one-third (34 per cent) of UK-based organisations indicate data complexity as a business challenge and 35 per cent indicate lack of data integration as a departmental challenge.

These statistics highlight a growing concern among UK businesses with regard to accurate, consistent, and up-to-date data.

This is for good cause, as the ability to manage and utilise master data (or critical information on customers, products,suppliers or similar categories), has a direct impact on key business measures such as employee productivity, customer retention, and sales team attainment of quota.

The ability to make better decisions is high on the wish list of any business executive.
However, without an organizational strategy and structure in place with regard to master data management (MDM), that wish is merely a dream.

Tell us about your organisation’s MDM journey, by taking part in Aberdeen Group's latest survey.

You will learn the questions you should ask of your own organisation and also receive a free copy of the complete benchmark research report on Master Data Management.

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