For anyone who wondered what 50 petabytes of data looks like
Big Data is all the rage in 2012. But what is it? This slide show from Autonomy, an HP company, aims to break it down bit by bit. Autonomy recently announced that its private cloud has reached 50 Petabytes, making it the largest private cloud on the planet
Big Data is comprised of structured data, which is data that fits cleanly into spreadsheets and databases, and unstructured data, which is human-generated information such as emails, videos, tweets, Facebook posts, call-center conversations, closed circuit TV footage, mobile phone calls, and website clicks.
June 18, 2012
1. Big and complex
Autonomy recently announced that its private cloud has reached 50 Petabytes. This includes unstructured data, that gold mine of messy but extremely valuable human information that companies and organizations are trying to unlock in order to get into the hearts and minds of their customers and constituents.
2. Mostly unstructured
Unstructured diverse data now makes up over 90 percent of the world's data, and it is the fastest growing form of information. This is where customers share their experiences with a brand and indicate their buying preferences. This is where teams of corporate lawyers look to find evidence of fraud and compliance violations.
3. Mostly 2 years old
On a daily basis it is estimated that we collectively produce 2.5 quintillion bytes of data, and the growth rate is so high that 90 per cent of all information ever created was produced in the last two years alone.
4. Big data, big bux
The Big Data market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015, representing 40 per cent annual growth.
5. A light goes on
The challenge is to understand 100 per cent of Big Data, structured and unstructured, to unlock real business value through a powerful basis for analysis and action throughout the entire enterprise.
6. Big data is big business
Autonomy recently announced that its private cloud has surpassed 50 petabytes in size. It provides a common platform for marketing and revenue optimization, archiving, data protection, eDiscovery, and information governance.
7. Page stack
It is hard to grasp how large 50 petabytes truly is. 50 PB could hold 25 trillion pages of printed text.
8. 179 Libraries
As of January 2012, the Library of Congress reported that it had collected about 285 terabytes of web archive data. A 50 petabyte cloud would hold the entire contents of the Library of Congress 179 times.
9. Think for a minute
The human mind processes about one petabyte per second. So, 50 petabytes would store everything in your brain for nearly a minute.
10. Years of video
A 50 petabyte cloud would hold 665 years of HD-TV video. It would hold the equivalent of 820,300 64 gigabyte iPhones.
11. Rattle and hum
77 million CDs (at 700 MB) would occupy 50 petabytes, so you could put the combined worldwide sales of all works by U2 and Nirvana combined into a 50 petabyte cloud.
You would have to pulp 2.56 billion trees into paper to transfer the amount of data that can be held inside a 50 petabyte cloud.