Avis is a global brand, formed in 1946 by Warren Avis with a three-car rental business based out of Willow Run Airport in Detroit. The Avis business in Europe began in 1965 as part of a major expansion. Twenty years later Avis Europe split from its parent in the US and floated for the first time on the London Stock Exchange. Although effectively two separate companies, Avis on both sides of the Atlantic share the same branding, co-operate on a wide variety of business needs and, critically for Gerrard, share the Wizard mainframe computer system developed and operated from the US.
Read the full CIO interview with Adam Gerrard