1. Change seat
The pace of change that easyJet inflicts on the sector is unrelenting. EasyJet CIO Trevor Didcock explains the company continuing to unbundle every aspect of air travel and ensure that IT is in place to drive that change.
"The cause is to make travel easy for customers by making the costs transparent. By the time a customer adds the extra bits, they still have a lower price," Didcock says of the original and existing business model foundations of easyJet, where customers can select what elements of a flight. hold luggage, priority boarding or insurance, for example, that they pay for.
"We don't bundle and that is the DNA of easyJet. The more frequent the traveller and easyJet customer, the more they are adding," he reveals of how regular travellers choose more of the bundle.