How a CIO can increase the company profile: 9 ways CIOs can build brand awareness
CIO UK looks at how CIOs can raise awareness of their company and help keep their brand relevant.
As businesses face further competition, CIOs are becoming aligned with marketing departments to help raise the company profile.
According to Harvey Nash, over half of CIOs believe their career will be outside of IT in the next five years, with marketing operations creating a digital vision for organisations delivering IT products and services.
While building a relationship with CMOs and the marketing department is significant, CIOs need to play an active role in helping to promote the company and raise its profile.
Here we look at how CIOs can increase the company profile through the use of social media, customer engagement and brand ambassadors to help them get noticed as a brand.
After graduating from London South Bank University having studied Multimedia Journalism, Chloe joined CIO UK as an online editor. She has a particular interest in digital strategy, UK startups and developing IT skills.