HP announced Monday it plans to buy data warehousing and analytics vendor Vertica for an undisclosed sum. The move comes shortly after HP phased out its Neoview data warehousing platform, which failed to gain much market share since its launch several years ago.
Vertica's technology will enable HP to deliver "sophisticated, real-time business analytics for large and complex sets of data in physical, virtual and cloud environments," the company said.
The acquisition also represents recently appointed HP CEO Léo Apotheker's most significant strategic move since joining the company in September. Apotheker is expected to detail his plans in more depth at an event in March.
HP is conducting a broad-based strategy for data analytics, having recently announced plans with Microsoft for a new set of analytic appliances.
Overall, the company's direction is not surprising, given Apotheker's track record as former CEO of SAP, which found success through the acquisition of BI software vendor Business Objects, as well as the fact that analytics products sales have remained fairly strong through the global economic recession.