Software as a service (SaaS) vendor, Salesforce.com has revealed that financial services giant, Merrill Lynch has standardised on its systems for 25,000 subscribers.

The deal increases an existing 5,000-strong user base to give the on-demand enterprise resource planning (ERP) vendor it’s strongest foothold yet in the enterprise business market.

Salesforce said Merrill Lynch increased investment in the systems as a result of already enjoying the economies of scale and cost offered by its on-demand model, high adoption and usage rates by its financial advisors, and the ability to deliver a 360-degree view of its clients.

The vendor’s application integration platform, Apex is said to have allowed Merrill Lynch to rapidly customise its implementation and easily integrate desktop and back-office applications. Additional pre-integrated partner applications were deployed from Salesforce.com’s AppExchange.

Marc Benioff, Salesforce.com chairman and chief executive said: “Merrill Lynch's decision to embrace on-demand is a clear indicator that the largest, most complicated, most technologically sophisticated deployments are now moving to the new [SaaS] model.”

Additionally, the company announced Salesforce Wealth Management Edition, a purpose-built desktop of productivity tools specifically aimed at financial advisors. The new release includes on-demand customer relationship management (CRM) applications, community and developer tools, the Apex platform, and the AppExchange directory and marketplace.

Salesforce said Cisco, Dell, Dow Jones and Thomson Financial are among those working with it to define and deliver a new standard for the financial advisor desktop.