Supermarket chain Sainsbury’s put IT at the forefront of its strategy with the appointment of an IT and Change Director to its operating board. Angela Morrison, currently director of information services steps up to the role.

Morrison has been appointed along with three other senior Sainsbury’s management to the operating board to drive the company forwards as it chases market leaders Tesco. Morrison is joined by Neil Sachdev as the new commercial services director; John Rogers, currently director of group finances will become property director and Luke Jensen as director of strategy. Sainsbury’s now has 12 members on its operating board. This is the first time that IT, commercial services, property and strategy have been on the operational board.

“These changes further strengthen the operating board and will allow us to focus more effectively on the next stage of our development,” said Justin King, Sainsbury’s chief executive.

Sainsbury’s said it will be increasing its online activity to include non-food goods for sale on its successful Sainsbury’s To You online shopping service. Last year the supermarket saw online sales rise by 40 per cent, reaching 80,000 customers a week. Sainsbury’s said it was investing £15 million to add non-foods to its online retail services.

Morrison is no stranger to IT or strategy. At rivals rivals Asda, now part of the American Walmart chain, she was European Strategy Director after a stint as IT Director and director of E-commerce. She joined Sainsbury’s in 2005 from Asda, whom she joined in 1996.

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