Standard Life has today announced it will use business software-as-a-service (SaaS) financial services applications from Salesforce.com.

The UK retail bank is using the new software to create a single, unified profile of UK financial intermediaries – a channel network of approximately 10,000 independent financial advisers – within its retail banking business in order to increase intermediary visibility, sales productivity and effectiveness.

The Salesforce platform has been used to customise its customer relationship management (CRM) application by providing the flexibility to adapt multiple fields, layouts, workflow and records to align with new sales models.

The deployment is also helping the to deliver a higher, more consistent and rewarding service experience, while simultaneously sharing information across the greater Standard Life Group business units. Based on this success, other parts of the Standard Life Group, including Assurance, Investments and Healthcare are now implementing Salesforce for Financial Services.

Other parts of the group are also developing the software to meet their own particular needs. Standard Life Investments, Assurance and Healthcare are all at different deployment stages in realising the bank’s vision to move to a single CRM system.

“We concluded from our extensive feasibility studies that the Salesforce system was easiest to adopt and offered the greatest degree of flexibility and customisation capabilities,” said Jackie Moran, head of sales at Standard Life Bank.

“Since going live, we’ve received excellent feedback from our sales team. The Salesforce system’s design is very similar to that of consumer websites, such as Amazon.com, which makes the navigation and layout instantly recognisable, and as a result, has helped to expedite user adoption.”

Keen to put this customer into context of growing large-enterprise adoption, Salesforce.com also said Standard Life Bank has joined the more than 1,200 financial services companies that have standardised on its SaaS platform for Financial Services.