Knowledge Vault


Follow us





O2 see the 3G iPhone take off

Mobile network anticipates selling 50 per cent more iPhone 3G S handsets than it did on launch day for the iPhone 3G

O2 claims it has already sold more iPhone 3G S handsets than it did on the launch day of the iPhone 3G.

O2 spokeswoman Emma Hart confirmed that the higher sales were not due to the registration issues that marred the launch of the iPhone 3G. She said: "Last year we had a slower processing time for the first hour, but by 10am we were up and running fine. We are confident we processed as many customer as we could that day."

The mobile phone network described seeing 10 times higher than average footfall in its stores during the launch morning, leading it to anticipate selling 50 per cent more iPhone 3G S handsets than it did on launch day for the iPhone 3G.

Hart went on to confirm that the company was confident it would be able to meet demand for the iPhone 3G S. "We have been through the experience before so we are able to anticipate stock levels, and replenish them quickly."

"We are delighted with the sales of iPhone 3G S, we will be refreshing stock in stores overnight for the weekend with a further delivery early next week," added Hart.

Hart suggested that existing O2 customers may have a perception that it is easier to upgrade their mobile by going straight to O2. "If a customer has an existing contract with O2 they may have the perception that it's easier to upgrade with O2. They can come into the store and talk tariff options though. Maybe talking to O2 directly makes sense," said Hart.



Email Updates

CIO Newsletters: Expert insight, advice and tools for technology, business, leadership and the CIO career.


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.


CIO White Papers

The financial economics of cloud email

This white paper evaluates cloud computing as a flexible alternative to your current IT capability that delivers tangible benefits including: projects delivered earlier, faster adoption to change, lower risk, reduced costs and easier to scale up or down services.

Beyond Dropbox: Requirements for Enterprise Secure File Sharing

This whitepaper explores the danger “Dropbox” type services pose for enterprises, and the security and compliance requirements for deploying enterprise-wide file sharing solutions.

Top 10 considerations for your IT operations management in the cloud

This paper explores ten questions every IT organization should answer to help determine their cloud based ITOM needs.

How to get your business ready for the 2012 Olympics

IT Manager: "I'm working on contingency plans to ensure that we can keep the business running whatever happens during the Olympics. Hopefully, it'll just be a case of letting people work from home but we need to be ready for anything".


CIO UK - Business - Technology - Leadership

Voice Applications in the Cloud

Watch this webcast to learn about new network and telecoms options.

Register now

Download the CIO BlackBerry App -
Access CIO's Content on the Move


The CIO UK BlackBerry App provides daily business and technology news, opinion and indepth features direct to your BlackBerry device.

Find out more

CIO Transformation Summit

CIO Roundtable:
The Private Cloud

Wed 29 Feb 2012
Tower 42, London, 7pm.

Join a select group of your fellow CIO's to discuss private cloud computing and how best to apply the private cloud to your organisation

Register here to book your place.



Knowledge Vault


* *