is planning to up its stake in human resources software with the unveiling of a new service called next month during the Dreamforce event in San Francisco.

The news first emerged in a Bloomberg profile of the company published on Thursday. A spokeswoman confirmed the story's accuracy but declined to provide additional details.'s interest in cracking the human resources software market is hardly a secret. Last year, the company purchased a startup called Rypple, which focuses on employee performance management. Fitting in with's general theme of "social" enterprises, Rypple uses a social network-like approach that allows managers and co-workers to give ongoing feedback and recognition, in a departure from the traditional annual or quarterly review process.

But performance management is a fairly safe area for to begin with in HR software, since it isn't subject to the same sorts of regulations and legal hurdles as areas such as payroll, benefits and training. is likely to be a combination of Rypple's capabilities and the corporate-perks functionality gained through the recent acquisition of ChoicePass, according to Forrester Research analyst China Martens.

That matches up with the Bloomberg report, which said "will let managers set organisational goals and recognise employees."

But it seems likely that has bigger plans in mind as well, and will reveal them at Dreamforce.

"They're really trying to pull out all the stops and establish themselves credibly as doing something in [HR software], and they sort of have to," said analyst Naomi Bloom, managing partner of the consulting firm Bloom & Wallace.


It's not surprising that is interested in this market, since HR applications reach many more potential users within a company than the CRM (customer-relationship-management) software that has made up's core business since its inception.

HR software "touches everybody," Bloom said. will need to make serious investments in its underlying platform, given the complex requirements of HR software, according to Bloom.

Dreamforce showgoers can expect to lay out "a fairly ambitious, interesting, new-age agenda" for HR software, but it's not likely the company's strategy will attempt to take established players like Oracle, SAP and fellow cloud vendor Workday head-on, Bloom added.

Martens sees a number of potential scenarios playing out.

For example, could make a major acquisition, "perhaps picking up Saba, which is struggling with financial woes at present," Martens said.

The future might also see build out a full-blown "HR cloud," with a combination of home-grown development, acquisitions and partner-built applications, according to Martens.

Dreamforce starts on 18 September and will be held this year in San Francisco.