Sportech refreshes IT for multichannel betting

Football pools and gaming firm Sportech has said a flexible IT infrastructure, not tied in to any one system, has enabled it to launch business across a range of gaming media and set the basis for strong revenues.

After an extensive IT overhaul by suppliers Scientific Games and Orbis, which is due to be complete this month, the company said it will be able to handle effectively customer game entries from a range of media including paper, online and in-store. It also meant customers could bet and pay more easily, the firm said.

“The group’s technological infrastructure has been fundamentally overhauled by our technology partners, Scientific Games and Orbis,” Sportech said in a statement. The technology refresh had enabled a “significant expansion” of the company’s sales channels, it said.

“The development of an ‘open architecture’ system allows the processing of customer entries from a variety of sources, including paper coupons, postal entries, direct debit customers, internet entries and white-label partners, mobile, handheld machine entries, retail, EPOS and international.

“As a consequence, the ability for customers to play the new, engaging games in a simple and accessible manner, is greatly enhanced.”

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Sportech said a deal with gaming firm 888 Holdings, signed in June, was enabling it to move to a new online platform and payment processing system for its Littlewoods-branded gaming sites. Current software supplier Cryptologic will be replaced by 888 Holdings in September, the firm said.

Additionally, the integration of pools firm Vernons into the Sportech business, following an acquisition made last November, was ahead of schedule, the company said.

Operating profit slipped £300,000 year-on-year to £8.1 million in the six months to 30 June. In online gaming, profit remained flat at £1.4 million.

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