BPM is the CIO route to CEO
By Mark Chillingworth | Published: 11:31 GMT, 11 November 09
Discussing BPM with Scott and Roger Scholes of ZF and a following conversation with the CIO of Irish Life, has made me aware of the critical business role a BPM project plays, and just how critical the CIO and technology are in BPM. This is in some ways obvious; technology is the kernel of change in all organisations. But discussing BPM with the three CIOs revealed the human and business side to the subject.
Forrester presented to attendees of their European event last year that the business ambitions of the CIO and the CEO are identical, or at least should be. Both are working towards efficiency, increased margins, new markets and an improved product. BPM is about achieving this. A good BPM project is where technology is used to achieve these targets; therefore the CIO is driving business change.
Using technology to change the business processes internally is not only about introducing SAP, former Starbucks CIO Chris Bruzzo created MyStarbucksIdea to solicit business improvement ideas from the most important people in any business, the customers. Having captured a wealth of ideas, some good, some wacky, Bruzzo is quoted in Jeff Jarvis' book What Would Google Do for carrying out a BPM project to do as his customers asked: "We're truly going to adopt it into our business process, into product development, experience development and store design."
In short BPM is probably the most business focussed thing a CIO can be at the head of. Throughout my tenure at CIO we have heard "experts" talk of why the CIO doesn't move up into the CEO role, but BPM projects are surely the ideal pitch from which a CIO can demonstrate their credentials for being the CEO. Perhaps CIOs are overlooked because of their IT background, or because they lack the ego of marketing types or the bluster of sales.
But BPM gives CIOs the opportunity to communicate across the entire organisation, to reshape the entire organisation, to improve the business and improve revenues. The latter often being seen as something IT people don't always deliver.
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Laura Mooney | Published: 20:11 GMT, 11 November 2009
While companies today are often hesitant to spend money on new enterprise software, BPM is one area that offers value that far exceeds its cost. We have found that companies that implement BPM not only recoup their investment in the form of lower operating costs and improved productivity, but also realize far more in the way of faster response times, greater insight, and better governance. Cheers to Mark for highlighting the value BPM can deliver to both CIOs and CEOs.