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Nathan Williams
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
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March 01, 2012
Evaluating the B2B customer experience and why it matters to you
Adopt a set of principles that embeds your company's brand in everything you do
Last time we looked at how CIO's are fundamental to enabling the modern brand experience, and in a world where brands live and die by how...
Posted by: Nathan Williams
January 30, 2012
The brand conversation: what's a CIO's role?
Operating across the business, the CIO can be an enabler for the collaborations that are critical to brand building
Previously we looked at how a CIO can, and should, play a critical role in delivering the modern brand experience, an experience which is...
Posted by: Nathan Williams
December 13, 2011
The modern brand experience and the CIO's role in maintaining it
By having a responsibility for the channels, CIOs must collaborate in their organisation's brand identity
Brands are no longer defined simply by positioning their roles in people's lives. It is the experience a brand creates and curates, though it's...
Posted by: Nathan Williams
About the author
Nathan Williams
Nathan Williams, Senior Strategist Wolff Olins
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
Nathan’s brand experience includes: Expedia, Skype, American Express, Mazda, Mercedes-Benz, Intel, Microsoft, Vodafone, Orange, Aviva, Nestle, Unilever, NHS, Eurostar and MacMillan Publishing.
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