CIO UK Blogs: Entries for December 2011
Subscribe to this blogBrand Engagement
Nathan Williams
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
CIO UK Podcasts
Two discussions you can't afford to miss
* Staff retention and succession plans
RESOURCE CENTRES
December 13, 2011
The modern brand experience and the CIO's role in maintaining it
By having a responsibility for the channels, CIOs must collaborate in their organisation's brand identity
Brands are no longer defined simply by positioning their roles in people's lives. It is the experience a brand creates and curates, though it's...
Posted by: Nathan Williams
About the author
Nathan Williams
Nathan Williams, Senior Strategist Wolff Olins
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
Nathan’s brand experience includes: Expedia, Skype, American Express, Mazda, Mercedes-Benz, Intel, Microsoft, Vodafone, Orange, Aviva, Nestle, Unilever, NHS, Eurostar and MacMillan Publishing.
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