CIO UK Blogs: Entries for January 2012
Subscribe to this blogBrand Engagement
Nathan Williams
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
CIO UK Podcasts
Two discussions you can't afford to miss
* Staff retention and succession plans
RESOURCE CENTRES
January 30, 2012
The brand conversation: what's a CIO's role?
Operating across the business, the CIO can be an enabler for the collaborations that are critical to brand building
Previously we looked at how a CIO can, and should, play a critical role in delivering the modern brand experience, an experience which is...
Posted by: Nathan Williams
About the author
Nathan Williams
Nathan Williams, Senior Strategist Wolff Olins
Nathan’s technology expertise pre-dates the dotcom bubble – he was building the very first websites for brands such as the Carphone Warehouse and Railtrack. He has witnessed the evolution of digital technology and is uniquely placed to comment on its development including the patterns that are emerging, new trends and breakthroughs, and its impact upon business and society.
Nathan’s brand experience includes: Expedia, Skype, American Express, Mazda, Mercedes-Benz, Intel, Microsoft, Vodafone, Orange, Aviva, Nestle, Unilever, NHS, Eurostar and MacMillan Publishing.
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