Dominoundefineds UK and Ireland group is a franchise operation, with the brand still held by the parent Dominoundefineds Pizza in the US.
It sub-franchises the brand to around 130 operators in the UK and Ireland, who among themselves will operate 700 stores by the end of this year.
For the company's IT team, this presents a complex group of stakeholders.
Alongside this is the online sales operation, which is growing 50 per cent year on year and currently accounts for just over 40 per cent of the companyundefineds revenues.
The company's iPad app, launched in September 2010, has been downloaded half a million times and accounts for one in 20 online orders.
Rees thinks this will rise to one in eight by 2015.
The culture running through Domino's Pizza hinges on two qualities undefined speed of service and the quality of the product undefined and everyone at the company uses them as yardsticks for their own work.
It is these two values that the head of IT at the Milton Keynes head office that IT director Colin Rees also uses as the drivers for his IT strategy.
The take-up of mobile technology is an inevitable effect of the new generation of consumers and IT professionals that are growing up today.
"You can see that if you try and part a 14-year-old from their mobile," says Rees.
"I think that's ideal for a company like Domino's because pizza is quite a social activity and the ability to sit on the sofa with the iPad or iPhone and pass it round and choose your pizza really encompasses how people like to order."
Now, everybody gets the menu out and they all take what they want. I think, with the iPad application that's a really good parallel."
So far, 400 of the 700 stores are able to access the business intelligence application, which will help with proactive replenishment of stock and staffing.
For the moment, Rees is concentrating on an outsourcing project with hosting specialist Rackspace to provide the systems for as many back-office business processes as he finds appropriate.
But, he wants to take time to develop the business intelligence application further, perhaps in 2012.
The big push for the stores is a project called Pulse, which is a store system based around the point-of-sale (POS).
The new POS system will be simpler for staff to learn to operate undefined always an issue in an industry where front-line staff churn is high undefined and provides much better cash control.
More than this though, the POS system effectively becomes the store system, with tills able to provide auditing and cost-control.