We knew we were not getting a true

representation of what our ads would

really look like in print, said W ayne

Gabbard, Overbrook s Office Manager.

The industry reports are also a vital

tool for Overbrook s breeders and

trainers. These reports contain

industry news and dozens of photos

and performance charts of horses

that won races the previous day,

said Gabbard. Averaging nearly 200

sheets daily, the reports were being

produced on a monochrome laser

printer, collated and then distributed

to Overbrook executive personnel.

In black and white, these reports

lacked impact and some information

was difficult to read, said Gabbard.

We knew printing in color was the

answer, but the inkjet was too slow, the

colors appeared dull, and constantly

replacing the ink cartridges was

expensive and time consuming.

In addition, when using the inkjet to

print photos, including the ad proofs

and charts on plain paper, the wet ink

was absorbed, warping the paper and

causing text and images to bleed.

The Solution. To improve its ad

review process and to improve the

appearance and impact of its daily

industry reports, Overbrook Farm

chose to evaluate the Lexmark C534n

color laser printer. Ideal for small

businesses, corporate workgroups,

branch offices and even thoroughbred

horse farms, the C534n delivers

photorealistic output and crisp text at

up to 22 color and 24 monochrome

pages per minute on plain paper.

To produce crisp professional-quality

color images with 4,800 Color Quality

and available 1,200 x 1,200 dot-per-

inch resolution, the C534n leverages

the latest advances in microscopic

spherical toner technology.

Unlike an inkjet, whose wet ink bleeds,

causing absorbent plain paper to

buckle and images to smear, the C534 s

dry micro-powdered toner allows

Overbrook to print the ad proofs and

industry reports in vivid full color.

The difference with the C534 was

just amazing. It was like night and

day. Even on inexpensive plain paper,

the ad proofs were bright and photos

had rich, saturated color, said

Gabbard. They printed quickly and

we could immediately handle them

and add notes to the advertising

agency with no smearing.

Equipped with a standard Ethernet

port and automatic network self-

discoverability capability, Gabbard set

up the C534n on Overbrook s network,

installed the cyan, magenta, yellow and

black toner cartridges, loaded paper,

and had the unit printing documents

from a dozen networked computers in

less than 20 minutes.

The colors from the C534n were

bright and brilliant, the way you d

expect them to be, Gabbard said.

With the inkjet, colors were dull and

black text wasn t a crisp, solid black.

A feature being used heavily at

Overbrook is the C534n s front panel

USB port that supports printing PDF

and other graphics files directly from

a USB thumb drive.

When our employees return from

trips where they ve taken photos of

horses we re interested in, we can put

those images on a thumb drive and

print them without the need to use a

computer at all, said Gabbard.

That convenience is terrific, and it

allows us to get hundreds of high-

quality photos printed and distributed

more quickly than before.

With its full graphical LCD operator

panel, the Lexmark C534n displays

images that guide users through toner

cartridge replacement, loading paper,

or clearing a rare misfeed. For larger

businesses, the same display can

provide IT administrators with

detailed status and usage information.

Routine maintenance is simplified

with cyan, magenta, yellow and black

toner cartridges, as well as paper,

that all load from the front.

Success Story

Overbrook Farm

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