LinkedIn profiles are more than a CV online, LinkedIn remains an important social media platform and as a platform it’s an opportunity to ensure that as CIO your next career move is the right one for you.
As Lance Fisher, CIO with recruitment leaders SThree recently told this title, search agents are keen users of LinkedIn, so it pays to ensure your LinkedIn profile is up to date. Not only that, but as organisations look for CIOs that can enable their organisations embrace new digital channels, LinkedIn is a personal digital channel, so it is advisable to be professional and up to date.
Your professional brand is important. With one search, recruiters can quickly bring up your online presence and make snap judgments before the next step, making a phone call. Cultivating a strong LinkedIn presence can mean the difference between having to search out job listings and having potential job opportunities come straight to you.
LinkedIn is undoubtedly the front runner when it comes to cultivating your professional image; it's your professional brand, letting recruiters and hiring managers find you before you find them. But what do recruiters look for on LinkedIn? And what makes a recruiter or hiring manager stop at your profile over another?
The first step is making sure you have a complete profile, "a recruiter is going to look at a complete profile versus an incomplete one, they are making decisions quickly, they want to have as much information they can have," says Catherine Fisher, senior director of corporate communications and LinkedIn's career expert.
Fisher specialises in helping people and companies build a LinkedIn profile that will attract clicks, and she has the inside scoop on the perfect recipe for a LinkedIn profile that will make recruiters stop in their tracks.
This is probably the easiest thing you can do, but if you don't have one already, go upload a profile picture on your LinkedIn account. According to data from LinkedIn, those with a profile photo are 14 times more likely to have their profile viewed than users without a picture. It's a simple step that can make a world of difference when a recruiter is scanning LinkedIn for potential candidates.
A growing number of CIOs use the images from their CIO UK profile interview, or even a copy of the cover of the magazine they appeared in.
Expose your experience
LinkedIn is a visual representation of your professional brand, whatever you would want to include on your CV, you should include on LinkedIn. Your experience as CIO is paramount to the success of your profile, and, ultimately, your career.
Not only is your recent career experience important, all of your working experience tells a story of how you have become a business technology leader that understands customer, technology and the needs of business. So those early days working as a receptionist or a waitress for a few years before landing your first full-time job, highlight every skill that can be applied to the workforce. Whether its teamwork, customer service, or organisation, position your past experience in a way that shows you've learned valuable skills for the workforce, says Fisher.
LinkedIn data shows you are 12 times more likely to be viewed on LinkedIn if you have more than past positions listed, according to statistics from LinkedIn. "[Be] thoughtful about how you're framing it up, and [focus] on what you can apply and how you use those skills to accomplish your goals," says Fisher.
Progress up the ladder
As your career progresses, so should your profile, says Fisher. Keep it updated with new experience, examples of your work, and any advances in your professional life. One easy way you can accomplish this is by uploading actual projects you have worked on in the past. You can post a slide share, publish a story, or include other concrete visuals and documents that demonstrate work you are proud of.
If a recruiter lands on your page, they will be able to see tangible evidence of your success.
Education and volunteering
You may not consider including your volunteer experience on your profile, but 42% of hiring managers report equating volunteer experience to formal work experience, according to a survey by LinkedIn. Listing your education is important as well; you can score 10 times more profile views if you list out your education than those who don't, and you are 15 times more likely to be contacted.
Include your vertical market
Statistics show that those who include an industry in their LinkedIn profile are 15 times more likely to be viewed than those who ignore this important step.
LinkedIn is more than just a place to post your professional accomplishments. Just as with any other social network, you get as much out of LinkedIn as you put in. That means you need to stay engaged and show that you are an active participant. You don't need to post constantly, but as Fisher states, "what you don't want to do is build [your profile] and then abandon it."
You can do this by sharing information, connecting with colleagues, interacting with your connection's posts, and publishing your own content. "The point is to be engaged with your network on LinkedIn," says Fisher.
It’s not Facebook
Your personal social media accounts might be where you go to connect with friends and family, or keep up to date with the latest Instagram pet-celebrities. But LinkedIn should be viewed differently, as your professional brand, and it's something you don't want to ignore. Cultivating a strong presence and having a complete profile will go a long way to ensure you catch a recruiter’s eye.