How business leaders can make the best use of Facebook. How CIOs should use Facebook. Here are 6 tips for all executives using Facebook for personal and professional development.
Social media is a challenge for the senior executive. LinkedIn and Twitter lend themselves to pure professional communications. But Facebook is ubiquitous and personal, but open to all. Used incorrectly it is a too-clear window into the personal life of the boss, or - worse - an opportunity for unintentional inappropriate interaction with more junior colleagues.
But Facebook is a medium used by all demographics, and an opportunity for you to be a visible leader. It is also an opportunity to keep your finger on the pulse of your business, role and industry. Used correctly, Facebook is an opportunity that you cannot afford to miss. So here are our 6 tips for CIOs using Facebook. (See also: 5 ways to use mobile to get your team to work smarter.)