How CIOs should use LinkedIn. Great LinkedIn tips for executives. We explain how CIOs and other business leaders should use LinkedIn to build a network, increase their profile and further their careers.
So why should you use LinkedIn? As with all social media networks, it is important for a digital leader to be visible on the digital tools that colleagues, employees and peers use. Consider LinkedIn an opportunity to build your personal brand, and in turn to develop a richer network of contacts. LinkedIn is also a good source of information on both people and industry. And, finally, it is a great place from which to recruit - but only if you do it right. (Also see: How CIOs should use Facebook: 6 tips for all executives using Facebook.)