Not only is the UK dominating the sport of cycling, our talents in e-commerce and supply chain management ensure a retail yellow jersey says Wiggle CIO Mark Dermody. Read the full interview here.
By Mark Chillingworth
Not only is the UK dominating the sport of cycling, our talents in e-commerce and supply chain management ensure a retail yellow jersey says Wiggle CIO Mark Dermody.
“This business is about pace,” says Mark Dermody, CIO of cycling and sport retailer e-commerce business Wiggle, but the same is very true of the sports that Wiggle has become one of the leading suppliers to, cycling, triathlon and running. “You can’t grow as quickly as we are without pace.”
“Our plan is to be the biggest and there is no reason why we can’t be a global player in enthusiastic participation sport.
“The medals in cycling and triathlon have helped the sports go from strength to strength. It does feel like a real boom for the sport and for this country.
“We believe it’s sustainable. There is a global shift and people are thinking differently in the way they live and travel.”
“We deploy to the website every fortnight and the technology teams have the freedom to innovate using Agile and Lean methods.
“They showcase front end developments in a stand up in front of the whole company and they have to demonstrate to the company the business case and they get a lot of self esteem from that.”
“We’ve had an awful amount of success in Portsmouth and London as the Wiggle becomes bigger.
“The strategic partnership that we have formed this year in Minsk, called EPAM, is to provide us with additional software development colleagues to deliver more technology change than we could deliver on our own.”
“I expect us to develop for the tablet first very soon. We already have a good conversion rate on the tablet.”
“As you get bigger you do need more process and as you add more process you must not lose the agility and innovation. In forming the technology management team I was fortunate in inheriting a team of talented colleagues, some of which were ready for promotion and I was able to bring in some new blood to complement the existing team.”
“I run, many of the team cycle. The passion this creates and opportunities for personal development mean we are run by our customers.
“To be able to build a business out of what we love doing is very satisfying.”
“We are not likely to go with a large scale end to end ERP. We are considering a number of solutions for the buying and finance processes. Master data management and how cloud computing can be used are being considered closely.”