Breast Cancer Care will launch the app on IOS in February 2017, working alongside several women who have suffered from breast cancer. The charity’s main priority is supporting the needs of the women affected by breast cancer.
The Head of Digital Jo Wolfe sees her job as developing a digital strategy which can enable a better support service for its users. (See also: Yeovil Hospital NHS Trust aims to go paperless with digital patient records)
“We are the largest support charity for women in the UK who focus on the support aspect," she said. “Lots of people fund research and research is important for the business but with the emotional and mental aspect of breast cancer, the service is there to help 600,000 women living in the UK this year who are diagnosed or are living with breast cancer,” she said.
The charity organisation had found difficulty in their day-to-day strategy with the large number of users visiting their site. Head of Digital Wolfe and her digital team realised something needed to be done in focusing their digital expertise on a “higher quality” digital service.
“We found good results on our website and our online discussion forum,” she said. “We have got a great team in place. We work with a group of users who deal with nearly 200 women so far who are going through different phrases of their development.”
“In this closed test group we have already had over 40% of the group having found an acitivity which has helped them move on as a result from using the service. And then a further 25% of the women are expected to do an activity in the future providing the impact of the app and building on the future,“ Wolfe said.
Lean and agile process
The app will see a “lean and agile” process in developing prototypes with the next stage of the app is being able to find and help women adjust their lives after breast cancer.
“It’s all about that stage when women have finished their treatment in which women most struggle with. We are here to give activity recommendations that will help them to move forward,” Wolfe added.
Breast Cancer Care have tested their apps ensuring it is “intuitive and usable” on women from different ages and backgrounds with the digital team finding difficulties in providing for a wide audience.
“We need to develop a service that works for a large majority of women which is universal. The challenge is catering to those needs,” Wolfe said.
Head of Digital Wolfe is experimenting with digital technologies such as the user experience and team learning which can help put the users’ needs first.
“It’s about working with a wide range of women and their needs so asking people what their requirements are in giving them the opportunity to pick and choose topics which are relevant to them.”
“For example we know a lot of women find mindfulness and meditation helps a lot of women move on from cancer. Some women find crafts rather mindfullness, we want to give women the opportunity to voice what they like and dislike to us to enable a personalised service.”
The personalised approach, undertaken by Head of Digital Wolfe, will enable the digital team to learn from the behaviour and help the user base to grow. Breast Cancer Care is “keen” to develop new versions of the app while also wanting to make the service adaptable for several devices.
“It is a really good opportunity for us to implement new technology and as a charity we are looking for funding to bring in that technology to help delivering these digital services which can benefit people suffering from breast cancer.”