Trinity Mirror is the UK’s largest newspaper publisher, with a portfolio of more than 500 media brands. This includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as more than 300 websites. With its headquarters at Canary Wharf in London, the group employs approximately 11,000 people in centres across the UK. In March 2007, the Daily Mirror owner reported a near 14 per cent fall in its annual pretax profit to £185.4 million, which it blamed on a difficult advertising environment. Chief executive Sly Bailey said at the time that the advertising market had now stabilised and that this and the company’s focus on cost reduction meant that 2007 performance would be in line with expectations.
Also in March, Trinity Mirror selected the Enpocket Platform for mobile marketing and mobile CRM across the group’s portfolio of national and regional titles. Enpocket allows consumer data to be used to optimise sales and marketing programmes. The platform will track and monitor every mobile interaction with Trinity Mirror properties, from SMS competitions to mobile content purchases.
As part of the group’s cost cutting exercise, Trinity has implemented a web hosting platform that will manage its eight million users a month.
The company has appointed Pipex to provide managed Oracle hosting, web and email servers to support its range of high volume regional and national websites.