Advertising and PR agency firm WPP has its operational base in London, but its headquarters in Dublin for tax purposes. By revenues WPP is the largest advertising company in the world. Its operations extend now to 2,400 offices in 107 countries and WPP it employs 150,000 people. WPP is listed on the London and NASDAQ stock exchanges.

IT Leader: David Nicoll, CIO

In role since:
Has been at the company 17 years

Reporting line:
Reports to CFO

Board level seat:

IT budget:
  About 4.8 per cent of the revenue

IT estate and or number of log on accounts under the control of the IT leader:
17,000 log in accounts

IT staff currently employed:
700 IT staff

Split between in-house/outsourced staff:
Approximately 15 per cent of staff are external and 85 per cent are internal

IT management team and reporting structure:
Main people within the management team are head of software management, head of technology improvement, head of IT security, head of infrastructure

Primary technology platforms at the organisation: ERP from SAP and Microsoft Dynamics, Autonomy

Technologies considered by the leader to offer their organisation potential: Using Microsoft cloud and virtualization technology at present and in early stages of digital aspect management and analytics

Future transformation and technology vision for the organisation: Creating IT developments to facilitate efficiencies in the organisations, building synergies across our multiple operating group, looking for efficiency savings in IT, relieving carbon impact of IT and looking at how to use IT to reduce carbon impact in other operations.