Head of IT Andrew Hatton's deployment of digital has not only equipped Greenpeace UK with modern working tools but also taken the environmental charity into little-sailed tech waters.
His team has implemented an organisation-wide CRM that will allow for new and improved ways of managing supporters. The CRM system has ETL tools and highly visual data analytics that can put graphic-rich and up-to-date reports onto decision-makers' desktops, allowing fundraising staff, for example, to take action on social media engagement virtually in real-time.
Then there is the rollout of a new investigative journalism website in the Google cloud. Its minimal internal footprint and use of third-party cloud allows dynamic scaling for big-breaking news.
Hatton has also shown that green can be cutting-edge. He has been supporting a virtual energy store that aggregates the stored energy in Greenpeace's server room backup batteries to smooth out peaks in demand in the national grid. Or take his leveraging of Google's public APIs to build a tablet-based IoT system that controls heating in Greenpeace offices around the world, tracks and displays electrical generation, and allows meeting rooms to be booked.
And virtual reality is firmly on Hatton's radar. His function has built and hosted a VR content management system that acts as an "empathy engine" to engage people with the natural world and the threats it is facing. From the frozen Arctic to the Amazon rainforest, anyone can go on a Greenpeace expedition. The primary focus of the VR app is to engage existing supporters and win new ones.