HP has created a business unit that will deal in purpose-built systems based on specific applications and usage models, and also announced the reorganisation of its server unit.
The HP Converged Systems business unit brings together dedicated resources to "deliver purpose-built technology for social, cloud, mobile and big data solution," HP said.
The unit includes purpose-built servers and appliances running Hadoop, HP's Vertica or SAP's HANA. Also part of the new unit is the company's CloudSystem integrated offerings, which include software and servers specifically built for public, private and hybrid cloud.
The move comes as companies like Oracle, IBM and others closely tie their software to specific hardware. Tom Joyce has been chosen to lead Converged Systems as its senior vice president and general manager. He previously was vice president of marketing, strategy and operations of storage at HP.
HP also announced that it has united its two server businesses - Business Critical Systems (BCS) and Industry Standard Servers (ISS) - under a single group called HP Servers. The BCS unit focused on Integrity servers, while the ISS unit dealt with the Proliant rack, tower, blade and dense servers.
The realignment comes a few weeks after HP introduced the power-efficient Moonshot dense server, which the company described as a new type of server that could replace racks of industry-standard servers.
The HP Servers unit will be led by Mark Potter as its senior vice president and general manager. He was previously senior vice president and general manager of the ISS division.
However, it is possible that an offering like the Moonshot server be part of the Converged Systems business. Earlier this month, Potter said that Moonshot - which runs on Proliant servers - will also be part of HP's customised server offerings such as CloudSystem. HP already offers Proliant servers in CloudSystem offerings.