istock 898779852

There were 2.2 million apps available on the Apple App Store at the start of 2017. By the end of the year, there were 2.1 million. That 100,000 decline marks the first time in its ten year history the App Store has shrunk.

At first glance, these numbers look concerning, especially given that Google Play continued its rapid rise – now totaling more than 3.6 million apps. However, the App Store’s decline may be more a case of addition by subtraction than a harbinger of the ‘Applecalypse.’ Appfigures suggests the downward trend was a "result of stricter enforcement of Apple’s review guidelines." Want to find out how to secure your spot in the App Store?

Discover the standards you need to meet in this eBook.