CRM best practices: How to get the most out of your customer data

A CRM system can be a valuable asset, but will only work with a thorough strategy that guides its use

Understanding customer needs is a staple for any business. The data from customer relationship management (CRM) systems can improve customer retention and turn insights into sales, but effective implementation requires thorough preparation to ensure it’s a success.

CIO UK looks at the best practices to ensure your CRM solution is a success.

Read next: When should you change your CRM system?

CIO UK