Companies have been using Microsoft Word out of habit rather than necessity but are beginning to consider other alternatives, according to a Forrester Research report.
The report, Breaking Up Is Hard To Do: The Microsoft Word Love Story, by analyst Sheri McLeish, suggests that businesses may still be using Word because it is familiar to users or because they have a legacy investment in the application, not because it is the best option.
"Because Word has become so entrenched in the enterprise in the last 25 years, organisations cannot easily move off of it," she wrote. "So despite the noise made by the new web-based authoring tools - most of which are free for a limited number of users - they have failed thus far to realise enterprise adoption."
But these other options now in the market, including web-hosted applications from Google, Adobe Systems and Zoho, to name a few, make sharing documents and online collaboration more intuitive and easier for users, and are more cost-effective, she wrote.
They are gaining traction among small to medium-sized businesses where Microsoft does not compete as effectively with the Office suite, said McLeish.
"Microsoft Office has been a cash cow for them for years," she said. "But what people are finding is they are questioning that investment. It is relatively high next to some other options on the market."
Perhaps responding to this pressure, Microsoft said this week it is expanding the features of its Office Live Workspace online document-sharing and storage application to allow people to create and edit documents online. Previously, people had to use the desktop version of Office to create documents that could then be posted and annotated through Office Live Workspace.
The Microsoft move points to another reason Google Docs, Adobe Acrobat and Zoho Writer applications are gaining traction with some businesses. The web's evolution as a platform on which companies can run their businesses has changed the game for how people create, store and share word-processing documents, and collaborative, web-based word-processing applications facilitate these new methods, McLeish noted in her report.
"Teams of information workers often use wikis in the place of early draft documents that might have formerly been circulated to a group via e-mail or posted on a shared site," she said. "Blogs bypass a document view entirely. Enterprise Web 2.0 may have just arrived but can deliver high value, particularly by being able to enhance content by associating it with peers and experts."
While enterprises still have security and integration concerns that keep them from diving into adopting the software-as-a-service model for documents head first, this trend is also another incentive for Microsoft to evolve Word and other Office applications to stay competitive, according to McLeish.