SAP plans to increase its total revenue to at least €22 billion (£18 billion), with revenue from its cloud business expected to grow up to €3.5 billion by 2017.
The business software maker reported this morning that total revenue for 2013 was €16.8 billion, up 4% from the previous year, with revenue from its HANA in-memory database up 69% at constant currencies to €664 million, from its 3,000 HANA customers.
The company said the fast growing cloud business and anticipated growth in support revenue will deliver more predictable, recurring revenue as it moves towards 2017. SAP, however, expects its goal for 2015 of non-IFRS (International Financial Reporting Standards) operating margin of 35% to be now delayed to 2017 as it spends on taking advantage of growth opportunities in the cloud market.
For the fourth quarter, SAP's revenue was €5.1 billion, up 2% from the same quarter last year, while net profit grew 20% to €1.3 billion under IFRS. The company saw a 2% drop in software revenue to about €1.9 billion, but cloud subscriptions and support revenue grew at a scorching 66% to €209 million, indicating a gradual shift in the company's revenue mix.
Software and software related service revenue grew 4% in the quarter to close to €4.4 billion.
SAP's cloud subscription and support revenue that is contracted but not yet invoiced and shown in deferred revenue, known as cloud subscription and support backlog, increased by 50% year-on-year to about €1.2 billion at the end of the fourth quarter.
Non-IFRS "deferred cloud subscription and support revenue" was €447 million at the end of the quarter, a year-over-year increase of 25%, the company said. Deferred cloud subscription and support revenue includes committed future cloud subscription and support revenue already paid by the customer for subsequent quarters of the year.
The company based in Walldorf, Germany, continued with double-digit growth in non-IFRS software and cloud subscription revenue in the Asia Pacific and Japan region in constant currencies in the quarter, driven by demand in China. In the Americas region, it saw single-digit growth in non-IFRS software and cloud subscription revenue at constant currencies, partly because of the transition by customers to the cloud.
In the EMEA (Europe, Middle East, Africa) region, SAP saw high, single-digit growth of 9% in non-IFRS software and cloud subscription revenue at constant currencies, driven by double-digit growth in cloud subscription and support revenue in the region and double-digit software revenue growth at constant currencies in Germany, France, Russia, Middle East and Africa.
SAP has forecast for this year non-IFRS cloud subscription and support revenue of up to €1 billion at constant currencies. It expects 2014 non-IFRS software and software-related service revenue to increase by 6-8% at constant currencies from €14 billion in 2013, and non-IFRS operating profit to be in a range of €5.8 billion to €6.0 billion at constant currencies from €5.51 billion last year.
The company still aims to increase its total revenue to at least €20 billion and revenue from its cloud business, including cloud-related professional services, to approximately €2 billion by 2015. It announced the revenue target in 2012, when it said it would exceed €20 billion by 2015.
In 2013, software and cloud subscription revenue was €5.2 billion for the full year, up by 6% from the previous year, while support revenue was €8.7 billion, which also increased by 6 percent. Net profit at €3.3 billion increased 18% year-on-year. The number of employees was 66,572 FTEs (full time employees), an annual rise of 3%.