The adoption rate for Enterprise 2.0 will nearly double in the Europe in the next 18 months, according to a survey conducted by IDC that it has presented at its 2007 European ICT Forum in Berlin.
IDC said up to 47% would use Web 2.0-based solutions to enhance internal collaboration, while customer service ranked second (31%) among respondents as a use for Web 2.0 – and 26% believed enhancing external collaboration would drive adoption the most.
Only 11% of those surveyed by IDC saw channel/partner communications as a main driver behind the new web technologies.
The survey also showed that 67% see the convergence of IT and communications as the critical foundation for building the Enterprise 2.0.
"Surprisingly, Spain, Denmark, and Italy are the early-adopting nations of Europe and will continue to show the highest adoption rates over the next 18 months, even ahead of the UK and Germany," said Pim Bilderbeek, vice president of European telecommunications and networking consulting for IDC.
The survey also shows that adoption in the UK and Poland will increase at a quicker rate than in Germany.
"Although 56% in Germany believe they are achieving the expected results after implementation, 'no user demand' is seen as the biggest barrier to introducing Web 2.0 tools," said Bilderbeek.
The Forum also saw Swedbank, the UK’s Met Office, and Fondazione Istituto Nazionale dei Tumori all receive an award for ICT innovation.
The three received IDC’s EMEA award for ICT innovation in recognition of their status as organisations that have substantially improved their competitiveness and business results by applying information and communication technology to product and process innovation.