The head of Apple Europe, Pascal Cagni, is being considered for the role of Chief Executive of ITV, the largest commercial television network in the UK.

Cagni has been vice president of Apple Europe since April 2000. Previously he worked for NEC/Packard Bell Europe and Compaq.

While working at Apple, Cagni was also responsible for products such as Apple TV, originally known as iTV.

Also on the ITV shortlist is Simon Fox, chief executive of HMV; Guillaume de Posch, the former chief executive and chairman of ProSiebenSat.1; and former BSkyB chief executive Tony Ball.

The Guardian reports that about six candidates are understood to have met the ITV board last week in what is considered to be potentially a final round of interviews to find a replacement for Michael Grade.

CIO 100 ranked ITV is suffering badly from the global advertising slump. Revenue at ITV1, which accounts for 39 per cent of all UK TV advertising spend, fell 20 per cent year on year in the first six months of 2009.

The company is trying to offload assets including social networking website Friends Reunited. It has been reported this week that it could be sold for as little as £15m. ITV paid £175m for it at the end of 2005.

The ITV Network is made up of 15 regional licences, providing television to viewers across the UK. 11 of the licences in England and Wales are owned by ITV Plc, formed in 2004 following the merger of Carlton and Granada.

SMG owns the two Scottish licences, Scottish Television and Grampian; UTV and Channel Television own the licences for Northern Ireland and the Channel Islands respectively.

Despite the difficulties ITV has pursued a rigorous IT policy of standardisation and product development. Richard Cross explained" href="">CIO Richard Cross explained his strategy to CIO UK.