With candidate shortages and recruitment challenges plaguing UK organisations HR directors are turning to video recruitment.

According to research commissioned by recruitment consultancy OfficeTeam, 41% of 200 UK HR directors say, that compared to three years ago, they have increased their use of video conferencing to conduct interviews.

The take up in video recruitment is seen by OfficeTeam as a response to difficulties in recruiting the right staff and having to go further afield to find them. In separate research it commissioned among 600 senior executives, it was found that 89% reported that it is at least "somewhat" or "very challenging" to find skilled professionals.

When asked why their company had increased the use of video conferencing to conduct interviews, 56% of HR directors said they now have access to better quality video conferencing tools, while 41% cited an increase in the recruitment of domestic out-of-town candidates as one of the main reasons.

Phil Sheridan, managing director of OfficeTeam, said: "Hiring managers are increasingly finding it difficult to source skilled local professionals and are turning towards technology to assist them in the hiring process.

"Video conferencing allows hiring managers to conduct a visual and verbal assessment of the candidate, which is particularly useful for those who have a long journey to navigate."

Some 32% of HR directors also said that video interviews had risen in the past three years because of increased recruitment of international candidates. This mirrors the number of those looking to use video to shortlist candidates for in-person interviews (32%) and the increased use of free or low-cost video tools, such as Skype (31%).

Sheridan added, however, that video conferencing "will not and should not replace traditional means of assessing and hiring a candidate, which can only be gleaned from an in-person meeting".