A survey of senior managers responsible for data centres has revealed that they do not believe the claims from IT vendors that their technology will lower the environmental impact of data centres.

Aperture Research Institute (ARI) surveyed over 100 data centre professionals and discovered that policies to reduce the environmental impact of the data centre are being adopted across the industry. It also discovered that data centre professionals are pouring cold water on claims from vendors that their technology is the silver bullet to greener IT. ARI found that 26 per cent of those surveyed dismissed green claims by vendors as hype, and 42 per cent pointed out that there is no way of validating the claims from vendors.

“There’s a lack of trust between vendors and the data centres they supply,” said Steve Yellen, principal of ARI. “Managers recognise the positive contribution that more energy efficient equipment can make, but they are quick to dismiss vendors’ green claims as hype or impossible to verify.”

The green agenda is gaining ground, 70 per cent of those surveyed said they were going green. But 19 per cent said their green initiatives did not include the data centre and 13 per cent did not know if the green plans included the data centre.

Asked what opportunities for cutting energy use in the data centre they would suggest, 44 per cent of respondents said cooling, and 24 per cent power efficiency. Just one respondent suggested turning unused CPUs off.

Virtualisation and consolidation was named by 27 per cent of those surveyed as a strategy for energy efficiency. ARI said, “The minority of managers appear willing to adopt strategies that will help them use existing assets more effectively.” Instead data centre managers are looking for equipment that is more energy efficient.